Online Casinos to Give Back: A Boost for Communities Across New Zealand

For years, local sports clubs, community groups, and charities have relied on pokies, Lotto, and TAB for crucial funding. But online casinos? That was a question mark—until now.

The Government has announced a game-changing update: the 15 offshore online casino licenses soon hitting the market will be required to donate 4% of their revenue back to local communities. It’s the kind of news that grassroots organizations have been quietly hoping for.

NZ casino licens will benefit locals

Listening to Communities

Minister of Internal Affairs, Brooke van Velden, didn’t just file a bill—she listened. “Communities spoke, and we listened,” she said. “If we regulate online gambling, people want to see tangible benefits flow back to local clubs, charities, and organizations.”

This 4% contribution isn’t replacing existing funds from pokies, Lotto, or TAB—it’s new money, a fresh injection into the groups that often operate on shoestring budgets. Think local rugby clubs getting new gear, regional charities funding programs, or small-town initiatives finally getting a helping hand.

Safe, Responsible, and Transparent

Only 15 operators will make the cut, passing a three-stage licensing process that tests their suitability and commitment to player protection. They’ll be allowed to advertise under strict rules, while unlicensed sites face fines of up to NZ$5 million. The Department of Internal Affairs will oversee the sector, keeping tabs on compliance and ensuring the 4% promise turns into real support on the ground.

A Model for the Future

This move isn’t just about money—it’s about showing that online gambling can coexist with community wellbeing. It’s a message that profits and public good don’t have to be at odds. New Zealand is setting a clear example: you can grow an industry and still put local people first.

For the clubs, charities, and community groups across the country, this isn’t just legislation—it’s a lifeline.

Sources: