Even though AI technology is the talk of the town these days, we rarely hear about it in a casino context. However, that doesn’t mean that casinos don’t use AI technology, it’s just not as visible as in many other cases.
Today I’m going to tell you more about how online casinos use AI technology so that you know even if you don’t see it. Here are the 5 most common areas of application where online casinos use AI technology:
#1. Customer support with AI chat bot
The first and most obvious thing that everyone has probably already seen is that casinos are now using AI chat robots to help customers. When you contact support via live chat, you are met by an AI robot who asks how it can help you. If the AI cannot give you an answer or if you ask for it, you can still ask to speak to a human, but few do so because AI actually gives you the right answer quickly and pleasantly. It may seem a bit impersonal, but partly this way players get help faster and partly the casino does not have to spend as much time on support, which means they can develop other departments more.
#2. Protection against fraud
Casinos also use AI to protect themselves against fraud. This is something that we players don’t see, but in the background, AI performs analyses and risk assessments that then help the casino prevent cheating and manipulation of various kinds.
#3. Responsible gambling
Perhaps the best use of AI technology is for responsible gambling. An AI robot analyzes player behavior and patterns and can in many cases predict problem gambling. The casino can then flag this particular player to have better control or even limit the player so that they do not end up with a gambling problem.
#4. Personal recommendations
AI is also used to tailor promotions, game recommendations and more. By analyzing a player, AI can understand the player better and create tailored promotions or recommendations that the player is most likely to like. Good for you and the casino, but can also be a bit dangerous as it can contribute to gambling problems.
#5. Game development
AI is also used to create games in the casino world. Everything from improving games to creating completely AI generated AI live casino games where you play against an AI dealer. However, this is still something that not many online casinos use yet, but even if they don’t use it, the game manufacturers who rent their games to casinos use AI in game creation.
Sources: