How to start an online casino – Complete solution!

How to start an online casino is one of the reasons why we have so many online casinos today. It is much easier to start your own online casino today with today’s technology and there are several companies that specialize in start ups of online casinos.

White label caino solution
White label caino solution

These companies are called White Label casinos or turnkey solutions.

In short, it is a complete ready-made casino concept where you place your logo, choose games, functions, bonuses and tailor your online casino with a proven and functioning platform.

In addition, the platform allows you to start conducting casino operations from day one, as you can also use the license from the platform company.

Below we explain how it goes when you build an online casino with a white label concept and advise on the best white label solutions that are out there today.

Compare white label solutions

Below we have put together a list of the world’s most famous white label turnkey solutions.

All of these can help you launch an online casino shortly, but they will offer different platforms, different licenses, different payment methods and different price ranges.

Before choosing one, you should contact each one and tell them what you want to get suggestions and price comparison.

When you contact them make sure they know how you want your casino to be. For example, if you want a live casino, it is an extra integration and costs extra.

So write down all the most important things you want the casino to have so that you can get as accurate a price proposal as possible.

Best White label casino solutions:

SoftSwissCuracao, Malta Kahnwake
EveryMatrixMGA, Gambling comission, Espana license, Romania, Curacao
SoftgamingsCuracao, Malta Gambling, USA markets, Belgian license, Isle of Man, Romania license, Ontario license, belarus license, Latvia license
GIGMalta Gaming Authority, UK Gambling Commission, Swedis
NuxgameMalta Gambling Authority
White Hat GamingUK Gambling Commission and Malta Gaming Authority
PragmaticOntario, MGA, Gambling commission

Examples of well-known online casinos built with these white label solutions.

Below you can take a look at how an online casino looks depending on which White Label Solution they have chosen to use. This will help you understand how you want your casino to be.

SoftSwiss casinos

EveryMatrix cainos

Gaming Innovation Group casinos

  • Rizk
    2000 NZD
    + 50 free spins (Exclusive bonus)
    2000+ games
    Payout: Up to 24h
    Best feature: No wager rewards!
    18+ | Wager requriements: 20x | Play responsibly | NZ$ 1000 is exclusive for our readers only | | Terms and Conditions Apply

White Hat Gaming casinos

Pragmatic casinos

SBTech casinos

How do I build a casino?

Once you’ve chosen a company to partner with, you’ll need to pay the start-up fee, which can be anywhere from NZD 10,000 and up, depending on what you want.

The provider of the platform then builds your online casino according to your wishes and you get a complete ready-made casino concept with games, license, affiliate program and everything else you need to be able to run your online casino.

You also don’t have to worry about administrative things. The platform owner is responsible for the support, payouts and all the hassle. You focus on marketing the casino and growing.

This is how easy it is to start an online casino with a White Label casino solution:

1. Educate yourself

You naturally start like everyone else by learning more about how to start a casino and gather as much facts as possible. You do this by reading through this article and by visiting all White label solutions and reading more about what they offer.

Educate yourself

2. Contact the company

Contact the company with your wishes to get more information about how it works and what prices apply.

Contatc your manager

3. Get a proposal

Get price proposals and information about how your casino will work. You will also be able to try a demo version!

Get a proposal

4. Launch your online casino

When you have approved your new casino, it is built by the company you hire and a finished casino concept is delivered to you.

Get your online casino software

The example above shows how it works when you build an online casino with Softswiss, but all the others work exactly the same way!

How long can it take?

Since the platform, the license and everything else is already prepared, it usually does not take more than 1-3 months before launching a new online casino.

What does it cost?

The price varies from company to company but also depending on what you choose to have in your casino.

That is the reason why all casinos look a little different with different products, bonuses and other things.

White label prices
White label prices

The ones you can count on are a starting task of 10,000 NZD or more depending on what you want and a monthly cost for the platform and everything else.

In addition to this, you also need to count on the fact that you need money for marketing.

White Label VS Turnkey

White label

Complete casino concept with license.

White label


Use the platform with your own license!


What about the games?

Games like everything else, you choose yourself. The WHite label solution you choose already has a collaboration with lots of developers.


Your job is to choose developers and games that will popularize your online casino. Best of all, your online casino launches with world-renowned casino games.

Here is a list of all casino games you can include in your online casino

In house casino solutions

Although all start as a white label casino, not all remain one. Many big players have chosen to develop their own in house casino after things have gone well for them.

Below you will see a selection of online casinos built in-house.


Last but not least, you need to think about marketing. This is not part of starting a casino but you have to market your online casino to get players.

How you market your casino is up to you to decide on your own budget. The channels that casinos use are TV, Radio, Affiliates, Seo, Social media and refer a friend.

Just like for your casino, if you want, you can hire a marketing company that will help you grow your casino. If you are at this stage, feel free to send us an email at and maybe we can help too!

Related articles


How much will it coast to start an online casino?

Expect an initial fee of NZD 10,000 or more depending on what you choose to have in your online casino.

Also expect a monthly fee of NZ$2500 or more for the games, support and everything else you get to run your casino business.

On top of that, you have to factor in the cost of marketing. However, how much it is is up to you and your pockets.

How can I start a casino app?

This is a product that you can choose when building your white label casino.

Is it legal to start an online casino?

It is legal to conduct casino operations online. However, it may be illegal to do so from specific countries that have laws to prevent private casino operators. With a white label platform, you get a license with the purchase so that you can run your casino business legally in all countries where the license is accepted.